TraceForge is committed to protecting your personal information

Last updated: July 11, 2026

TraceForge Privacy Policy

Welcome to TraceForge s.r.o. ("TraceForge", "We", "Us", or the "Company"). We prioritize your privacy and are committed to protecting and handling your personal information with the utmost care. This Privacy Policy explains how we collect and use your personal information in relation to TraceForge products, services, events, and websites or applications that link to this Policy (together, the "TraceForge Products"). It also describes how you can control or exercise your rights related to your personal information.

TraceForge adheres to the highest privacy standards, complying with international and local regulations including the EU's General Data Protection Regulation (GDPR), relevant laws in the UK and Switzerland, and applicable international privacy laws such as the California Consumer Privacy Act (CCPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), Utah Consumer Privacy Act (UCPA), and Virginia Consumer Data Protection Act (VCDPA). With our servers located in Europe, we ensure your personal information is protected in accordance with the most rigorous European and international privacy laws, reflecting our dedication to safeguarding your privacy.

What does this policy cover?

This Policy covers our collection, use, and disclosure of information about identifiable individuals ("Personal Information"), particularly those individuals who interact with our e-commerce clients (our "Clients").

This Policy does not apply to the practices of companies that we do not own or control, including those practices of our Clients. For example, if you interact with one of our e-commerce clients, your transaction data is managed by the client, not by TraceForge directly. We cannot accept liability for the actions or policies of these independent sites, and we are not responsible for the content or privacy practices of such sites. You should review the applicable privacy policy of any company with which you do business. We do not knowingly collect or solicit Personal Information from anyone under the age of 16.

This Privacy Policy applies when you interact with us by doing any of the following:

• Make use of our application and services as an authorized user
• Visit any of our websites that link to this Privacy Policy
• Visit any of our branded social media pages
• Visit our physical offices
• Attend any of our branded or sponsored events
• Receive any communication from us including newsletters, emails, calls, or texts
• Register for, attend and/or take part in our events, webinars, or contests

Collection and use of personal information and other data

Client Account Information

In order to use certain aspects of the Service, representatives of our Client Users may be required to have a valid TraceForge account to log in to the Service ("Account"). When our Clients register for the Service, we generally collect only business contact information, including the company name and address. TraceForge may also collect credit card billing information in order to process payments for the TraceForge Service and Professional Services.

End User Data

When end users of our Client, including online shoppers ("End Users"), engage in a transaction with the e-commerce Client of TraceForge, TraceForge records de-identified behavior, such as pages visited and time spent on the site.

Purpose and Legal Basis for the Processing of Personal Data

We collect and use personal data about you with your consent to provide, maintain, and develop our products and services and understand how to improve them.

These purposes include:

• Building a Safe and Secure Environment
  • To verify or authenticate your identity; and
  • Investigate and prevent security incidents such as breaches, attacks and hacks.
• Providing, Developing, and Improving our Products and Services
  • Deliver, maintain, debug and improve our products and services.
  • Enable you to access TraceForge services and set up accounts.
  • Provide cloud services to enable the user and administrator to access, activate, administer, and monitor TraceForge and other analytics solutions.
• Provide you with technical and customer support
• Organize and Deliver Advertising and Marketing
  • Aggregate your information in an anonymized form to generate usage statistics.
  • Send you newsletters and other marketing communications about current and future products, programs and services, events, competitions, surveys and promotions held by us or hosted on our behalf; and
  • Organize events or register attendees and schedule meetings for events.

Interactions with TraceForge.com

When you interact with our website, TraceForge.com, we automatically collect specific information related to your device and your activities. This includes details such as your web browser type, IP address, time zone, and cookies that are installed on your device. As you navigate through TraceForge.com, we gather data on the web pages you visit, the search terms that brought you to our site, and your interactions with the site. This information is utilized to enhance your user experience, optimize website navigation, promote products or services tailored to your interests, and improve overall site security.

Storage location and transfer of personal information

TraceForge stores its data, including Personal Information, on servers located in Europe, including through the use of our Sub-Processors. Your personal data may also be transferred to, and maintained on, servers residing outside of your state, province, country, or other governmental jurisdiction where the data laws may differ from those in your jurisdiction. We will take appropriate steps to ensure that your personal data is treated securely and in accordance with this Privacy Policy as well as applicable data protection law. We will enter into EU Standard Contractual Clauses (or equivalent measures) with parties outside the EEA and ensure adequate controls are in place for the security of your data.

Disclosure of personal information with third parties

Disclosure of Results to Clients

We do not share or sell your personal data to third parties, including to third-party advertisers.

Disclosure of Statistical Data

TraceForge discloses aggregate statistical data to its partners and clients, such as advertisers and other third parties, who may use the data for business purposes. This information does not include any Personal Information or otherwise identify any individual End Users.

Service Providers and Business Partners

We may from time to time employ other companies and people to perform tasks on our behalf and need to share Personal Information with them to provide the Service. Unless we tell you differently, such third parties do not have any right to use the Personal Information we share with them beyond what is necessary to assist us. This includes third-party companies and individuals employed by us to facilitate our Service.

Business Transfers

If we (or substantially all of our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, Personal Information may be made available or otherwise transferred to the new controlling entity, where permitted under applicable law.

With Your Consent

If we need to use or disclose any Personal Information in a way not identified in this Privacy Policy, we will notify you and/or obtain your express consent as required under applicable privacy laws.

Security

The security of your Personal Information is important to us. We use commercially reasonable efforts, including encryption and access controls, to store and maintain your Personal Information in a secure environment. We take technical, contractual, administrative, and physical security steps designed to protect Personal Information that you provide to us. We have implemented procedures designed to limit the dissemination of your Personal Information to only such designated staff as are reasonably necessary to carry out the stated purposes we have communicated to you.

Retention

We will keep your Personal Information for as long as it remains necessary for the identified purpose or as required by law, which may extend beyond the termination of our relationship with you. When it is no longer necessary for these purposes, we will destroy, delete, erase, or convert it to an anonymous form.

Your Rights and Choices

Right to Access (GDPR Article 15)

You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information.

Right to Rectification (GDPR Article 16)

You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

Right to Erasure (GDPR Article 17)

In some circumstances you have the right to the erasure of your personal data without undue delay.

Right to Restriction of Processing (GDPR Article 18)

You have the right to restrict our processing of your personal data where you believe such data to be inaccurate; our processing is unlawful; or if we no longer need to process such data for a particular purpose unless we are not able to delete the data due to a legal or other obligation or because you do not wish us to delete it.

Right to Portability (GDPR Article 20)

You have the right to obtain personal data we hold about you, in a structured, electronic format, and to transmit such data to another data controller, where this is (a) personal data which you have provided to us, and (b) if we are processing that data on the basis of your consent or to perform a contract with you or the third party that subscribes to TraceForge's services.

Right to Objection (GDPR Article 21)

Where the legal justification for our processing of your personal data is our legitimate interest, you have the right to object to such processing on grounds relating to your particular situation. We will abide by your request unless we have compelling legitimate grounds for processing which override your interests and rights, or if we need to continue to process the data for the establishment, exercise, or defense of a legal claim.

Right Not to Be Discriminated (CCPA)

You have the right not to be denied service or have an altered experience based on having executed any of your CCPA rights.

Withdrawing Consent

If you have consented to our processing of your personal data, you have the right to withdraw your consent at any time, free of charge, such as where you wish to opt out from marketing messages that you receive from us. If you wish to withdraw your consent, please contact us at [email protected].

How to Exercise Your Rights

You can make a request to exercise any of these rights in relation to your personal data by sending the request by mail or by email to the TraceForge Privacy Compliance Officer as listed below. For your own privacy and security, at our discretion, we may require you to prove your identity before providing the requested information.

Changes to this policy

We may amend this Policy from time to time. Use of Personal Information we collect is subject to the Policy in effect at the time such information is collected, used, or disclosed. If we make material changes or changes in the way we use Personal Information, we will notify you by posting an announcement on our App or Services or sending you an email prior to the change becoming effective. You are bound by any changes to the Policy when you use the App after such changes have been first posted.

Contact us

If you would like to: access, correct, amend, or delete any personal information we have about you, register a complaint, or simply want more information, contact our Privacy Officer at [email protected] or by mail at: